Welcome to Truco! Here you can find out about our Dallas-based consumer products company. Everything from our history to leadership, as well as, our philanthropic efforts, media information and anything else you would like to know about our company and products.
Truco Enterprises was founded in 1991 by Roy Truitt and David Silver and is now a top provider of Southwest-Mexican-Style snacks and drink mixes. Truco products have presence in all 50 states as well as several foreign countries. Moving forward, there will be an exciting expansion of products that currently include a variety of tortilla chips, dips and drink mixes.
Truco’s foremost goal is to serve the consumers by providing quality products in a timely manner at competitive prices.
Our mission is to create the highest quality products, offering them to consumers for competitive prices. We strive to create an outstanding experience for our customers from the time they purchase our bright and colorful products until they finish the last, delicious bite.
Quality is evaluated in terms of freshness, appearance and taste. Creating exceptional products is an ongoing process involving the careful judgment of all employees in the company.
How our mission is accomplished:
- Through hiring people who are passionate about delivering quality products to the marketplace and working for a company who strives to provide growth opportunities for their employees.
- Through carefully evaluating each product concept to ensure they are aligned with the changing tastes of our customers and delivering them in a timely fashion.
- Through developing efficient work methods, keeping costs low, in order to pass our savings to the consumer
- Through developing and maintaining relationships with our partners throughout our supply chain.
|
